LUMI'S FRIENDS

who we are

LuminoCity integrates design, manufacturing, marketing, merchandising, and operation to create direct and customizable light-art installations. By presenting unique concepts that draw inspiration from nature, humanity, and the endless possibilities of imagination, LuminoCity sets itself apart as pioneers in the light festival industry. Along with hosting events and opening on and  ffline shops for both and installations and merchandise, LuminoCity works to become the largest collection of light-art for any and all.

cat & dog influencer light art

LuminoCity integrates design, manufacturing, marketing, merchandising, and operation to create direct and customizable light-art installations. By presenting unique concepts that draw inspiration from nature, humanity, and the endless possibilities of imagination

2019 - 2022

themes

ZODIAC SIGNS

@FOMOTHECAT
207K Followers I Partnered 2019
@FOMOTHECAT
207K Followers I Partnered 2019
@FOMOTHECAT
207K Followers I Partnered 2019
@FOMOTHECAT
207K Followers I Partnered 2019

MAYA 2020

@FOMOTHECAT
207K Followers Partnered 2019
@LOUBOUTINAYNC
171K Followers Partnered 2020
@SMOOTHIETHECAT
2.2M Followers
Partnered 2020
@FOMOTHECAT
207K Followers I Partnered 2019

CHRISTMAS

@IZZY_THE_CHOW
361K Followers Partnered 2020
@LOUBOUTINAYNC
171K Followers Partnered 2020
@SMOOTHIETHECAT
2.2M Followers
Partnered 2020
@FOMOTHECAT
207K Followers I Partnered 2019

social media clips

Lumi's Friends

Watch our internet besties glow!

Lumi’s Friends is a light art campaign that brings the internet’s most beloved characters out of your feed and into the festival grounds. From zodiac cats and festive pups to rescue heroes and viral personalities, each is reimagined as a larger-than-life light sculpture made for cheerful selfies, colorful memories, and new reasons to fall in love with them all over again!

With a carefully curated lineup and designs tailored to their one-of-a-kind personalities, each sculpture is a heartfelt tribute to the quirks, charisma, and stories that made them internet favorites. It’s not about hype. It’s about sharing stories and spreading love, all in a whole new light.

STORIES

SMUSH

SMUSH

Smush has a cleft lip and some congenital deformities but this doesn’t get her down! She wants people to know that different is beautiful! She survived multiple illnesses and challenges. Smush loves her moms! Smush, who started out all alone, has made friends all over the world and wants to remind you to never give up!

ZODIAC THEME
ANCIENT THEME
CHRISTMAS THEME

SMOOTHIE

SMOOTHIE

Smoothie is a golden shaded British Longhair from The Netherlands, born April 1, 2014. Declared "the most photogenic cat in the world" by media in 2015, she boasts over 2.2 million Instagram followers. Weighing just 2.6kg, she's calm but mischievous, always camera-ready, and maintains a regal composure despite her love/hate relationship with younger brother Milkshake.

ZODIAC SIGN
ANCIENT THEME

TEDDY

TEDDY

Teddy defined cuteness overload! This Oriental Shorthair, a Jersey Shore native, captivated his fans with his unique honk of a meow and uncanny resemblance to actor Adam Driver (think Kylo Ren from Star Wars) as well as Dobby from the Harry Potter franchise. Teddy passed in 2023, but his light and charm live on in our hearts.

ANCIENT THEME
ZODIAC THEME
CHRISTMAS THEME

MAYA

MAYA

Meet Maya. She had a chromosome abnormality and the silliest playtime, the loudest meows, the cutest cuddles, and the best bleps. A sweet and magical soul, she will always be remembered and forever missed. Her spirit will glow with us eternally. ✨

ANCIENT THEME
CHRISTMAS THEME

TURBO

TURBO

TurboRoo was born without his front legs and was surrendered to a vet’s oce at the age of 4 weeks! A veterinary technician decided to adopt TurboRoo and wanted to get him up and mobile as soon as possible to give him a better chance at life.

After making a small “cart” out of toy parts, Turbo’s story went viral and caught the eye of an Aerospace engineer in San Diego who decided he could design something way better than the toy cart. Turbo became the first pup to have a 3D printed wheelchair or “cart” and now inspired fans all over the world with his zest for life.

CHRISTMAS THEME

THEMES

STORIES

MAYA THEME
ZODIAC SIGNS
CHRISTMAS THEME

Twilight is from Cattery, New York. He's quirky, super affectionate, and loves to be vocal! We like to consider him "The Mayor" because he is always in everyone's business, and oversees what's going on. Twilight can make anyone smile, which is why he is so incredibly special!

MAYA THEME
ZODIAC SIGNS
CHRISTMAS THEME

Smush has a cleft lip and some congenital deformities but this doesn’t get her down! She wants people to know that different is beautiful! She survived multiple illnesses and challenges. Smush loves her moms! Smush, who started out all alone, has made friends all over the world and wants to remind you to never give up!

ZODIAC SIGNS
CHRISTMAS THEME

Mirabeau spends much of her time on her back gazing up at us waiting for a belly rub. She loves chasing springs and strings, enjoys snuggling on Catdad’s lap, and likes to be escorted to her bed at night. She likes to chat with us while perched on a barstool at the kitchen island.

CHRISTMAS THEME

TurboRoo was born without his front legs and was surrendered to a vet’s oce at the age of 4 weeks! A veterinary technician decided to adopt TurboRoo and wanted to get him up and mobile as soon as possible to give him a better chance at life. After making a small “cart” out of toy parts, Turbo’s story went viral and caught the eye of an Aerospace engineer in San Diego who decided he could design something way better than the toy cart. Turbo became the first pup to have a 3D printed wheelchair or “cart” and now inspired fans all over the world with his zest for life.

Goodies for Our Friends

Customized Light Art Installation

Each Lumi's friend's appearance, personality, and zodiac sign is carefully combined to create a unique cartoon-like installation. From a cute 2D drawing to a larger than life hand crafted 3D sculpture, all are yours to use online.

Commission

We appreciate the collaboration with each influencer and the work they put in, so a commission is made o each ticket sold using their exclusive promo code.

VIP Experience

Bring your family and friends to celebrate the holidays with LuminoCity Festival. Free LuminoCity Admission and Lumi goodie bags for you and yours are sure to create an unforgettable holiday!

Onsite Exposure

By featuring influencer introduction signage with QR codes linking directly to their profiles, participating influencers gain direct exposure to up to 100K visitors per LuminoCity event, generating tons of organic opportunities for new followers and audience growth.

Media Reach

Over the years, LuminoCity has earned over 19 billion in media reach and 6,000+ press coverages, drawing substantial spotlight to the Lumi's Friends collaborations.

Online Cross Promotion

With over 1 million annual website visitors, LuminoCity's online channels are a perfect way for cross promotions. Whether it's our website, blogs, or social accounts, find out how we can help increase your online reach!

BE OUR FRIEND!

Got a story that you want to share with more people? We'd love to know it! Reach out at press@luminocityus.com and let's bring your story to light!

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PARTICIPATE

LANTERN-MAKING LIVE DEMONSTRATION

Daily at our event, 5:00-8:00 pm

Ever wonder how LuminoCity’s breathtaking installations come to life? Join Master Artisans Huang Xingxiu and Jiang Lei for an exclusive, up-close look at a craft thousands of years in the making. Watch as they transform steel frames, silk fabrics, and vibrant airbrushed colors into illuminated masterpieces. You’ll hear the captivating stories behind this ancient art form, discover how our festival is built from the ground up, and experience a piece of living cultural heritage. Leave with a deeper appreciation for the human hands behind the magic, and a great story to share!A sensory-friendly experience perfect for families and kids!

Event Details:

The current workshop series is led by Huang Xingxiu:

  • Duration: 15–20 minutes / session
  • Capacity: 15 guests max / session (An intimate, up-close experience with hands-on opportunities)
  • Schedule: Runs daily during event hours at 5:00 PM | 6:00 PM | 7:00 PM | 8:00 PM
  • Cost: $10 / person. On-site purchase only at our Ticket Booth. First come, first served.